A 2024 survey conducted by The Round Up revealed that almost 80% of consumers consider sustainability a key factor when buying clothes. The demand for eco-friendly products is increasing year-on-year, as more and more shoppers look to embrace sustainable fashion.
In this guide, we’ll share some simple tips to create a stylish, sustainable new wardrobe.
Recycle and Reuse
One of the simplest and most effective ways to change your shopping habits is to recycle and reuse items. Fast fashion is a major talking point.
The rise of social media and an influx of affordable brands and shopping websites have contributed to a new trend that encourages people to buy large volumes of items that they turn over rapidly.
Rather than buying pieces you’ll wear once and then throw away, try to get involved in a more sustainable cycle, which promotes reusing, repurposing or recycling items.
Be creative and customize pieces to embrace new trends, donate items you don’t want to charity or swap with friends and family members, and buy second-hand, vintage clothing and accessories instead of brand-new garments.
Freshen up Your Wardrobe with Versatile Pieces
Many of us love to shop and we feel more confident when we look good and we like the clothes we’re wearing.
If you’re passionate about fashion, but you don’t want to buy new clothing every season, it’s a brilliant idea to freshen up your look with versatile pieces you can wear over and over again.
Executing a wardrobe makeover doesn’t have to involve throwing everything you own away and buying bags full of new clothes. Try to focus on hero pieces that you can mix and match to create a range of looks to cater to different events, occasions and seasons.
You can then add a couple of new or vintage items to develop your wardrobe and experiment with new trends. When you’re shopping, prioritize quality over quantity and find pieces that fit you perfectly.
This will give you a good grounding to build stylish looks with minimal effort.
Buy from Eco Brands
Research shows that more than 80% of consumers prefer to buy from brands that share their values.
As sustainability becomes more important to customers, retailers, clothing brands and manufacturers are doing more to support and encourage sustainable shopping.
When you’re browsing online or visiting stores, take a moment to read about the company and find out more about its values and ethos.
Look for businesses that use eco-friendly products and materials and brands that support projects, such as conservation, protecting the environment, and recycling fabrics.
If you’re looking for ideas for new brands, search online and follow sustainable shopping accounts on social media.
Studies show that more and more people want to shop sustainably. Today, there are golden opportunities to change the way you shop and dress.
Key areas to focus on to ensure you check both the style and sustainability boxes include recycling and reusing items, buying vintage and second-hand pieces, purchasing versatile clothing you can wear over and over again and choosing eco-friendly brands.
