These Expert-Approved Tips Will Help Market Your Beauty Brand on Instagram

Did you know that both Gen Z and Millenials prefer digital content over traditional platforms? In addition, their purchasing habits are influenced heavily by social media. That probably doesn’t surprise you.

But do you know what that means for your beauty brand? It means that you need to meet your customers where they are. 

So where are they? Instagram. Over 30 percent of Instagrams users are 18 to 24 years old, and another 30 percent are 25 to 34 years old. So how do you get your brand and content in front of their eyes? Read this article and find out.

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Consider the Pros and Cons of Buying Followers

When it comes to marketing your beauty brand on Instagram, one of the first things you need to consider is whether or not you want to buy followers.

There are pros and cons to this decision, and it’s important to weigh them both before making a choice. 

On the plus side, buying followers can help give your brand a boost in numbers and make it appear more popular than it might be otherwise.

This can attract new organic followers and help you reach a larger audience. There are also a number of different packages to choose from so you can make it fit your budget.

Additionally, many of the people who buy followers are also active users of Instagram, so they may engage with your content and help promote it organically. 

However, there are also some downsides to buying followers. For one, it can be difficult to tell if the followers you’re buying are real people or fake accounts.

Additionally, even if they are real people, there’s no guarantee that they’re interested in your content or will engage with it in any way.

Finally, if you do decide to buy followers, be sure to monitor your numbers closely afterward to make sure that you’re not losing any organic followers as a result.

Use Influencers

Thanks to Gen Z and Millenials, the impact of influencers is growing. These generations value recommendations from real people and authenticity.

Connecting with influencers isn’t always easy, but Instagram hashtags are one potential way to find influencers to reach out to. 

You can search for influencers who might be interested by searching relevant hashtags. For example, if you see products for skincare try searching things like #skincareaddict or #bblogger. 

Keep in mind that when it comes to influencer marketing, quality is more important than quantity. It’s better to work with a small group of high-quality influencers who will create great content and genuinely promote your products than it is to work with a large number of low-quality influencers who will produce subpar content and provide little value.

So take your time finding the right partners and don’t be afraid to invest in them – it’ll be worth it!

Use Real People and Testimonials

Influencers are great. However, you need to go beyond just influencers. 

Part of being authentic is using real people and real stories. This also allows potential customers to see how your products are being used in the real world and get a sense of what they can expect from your brand. When selecting real people to feature in your posts, be sure to choose individuals who align with your target audience. 

Don’t forget to include testimonials in your posts as well. These can be short quotes from satisfied customers or even before-and-after photos that showcase the results of using your products.

Testimonials are a great way to build social proof and show potential customers that your products are worth investing in.

Understand the Value of Video Content

Video content is one of the most effective ways to reach and engage your audience on social media.

And when it comes to Instagram, with the release of Instagram Reels, video is more important than ever. There’s a lot of competition out there though, so check out these tips for creating “beautiful” beauty videos.  

  • Put your lipstick on and KISS it. “Keep It Short and Sweet.” Videos should be concise and to the point. The average attention span is only 8 seconds, so you need to make sure your message is clear and concise. 
  • Use the right palette (we mean hashtags). Hashtags are a great way to reach new audiences and get your videos seen by more people. When choosing hashtags, be sure to use ones that are relevant to your brand and content. 
  • Don’t be afraid to experiment with colors. Use creative visuals. Aesthetics are everything on Instagram, so make sure your videos are visually appealing. Use creative visuals and graphics to make your videos stand out from the rest. 
  • Like makeup, videos can be used as an art form and storytelling tool. A great story can make or break a video. When crafting your story, think about what will resonate with your target audience and how you can make your video stand out from the rest. 
  • Show off your natural beauty. Be authentic. People appreciate authenticity, and if you’re not being genuine, it will show. Showcase your unique brand of beauty in your videos and create content that is truly unique to you.

Connect With Your Audience

Do you respond to comments on your posts? 

One of the great things about using social media platforms is that it allows you to connect with your audience on a different level.

Take the time to respond to and read your follower’s comments. In addition, when they post about your brand, take notice and engage with them.

This is also a great way to handle negative feedback. Customer experience is key, and by engaging the right way, you can turn a negative review into something positive. 

Create a Beautiful Future for Your Beauty Brand on Insta

Are you ready to start marketing your beauty brand on Instagram? Make sure you stand out from the crowd.

Marketing your beauty brand requires engaging with users, creating content that speaks to them, and putting in the work necessary to build trust.

With a few tweaks here and there combined with consistency, your beauty brand can become an Instagram sensation in no time!

Julie Higgins
Julie is a Staff Writer at She has been working in publishing houses before joining the editorial team at momooze. Julie's love and passion are topics around beauty, lifestyle, hair and nails.