Self-tanning has become a popular alternative to sunbathing or using tanning beds. It provides a safer way to achieve that sun-kissed glow without exposing your skin to harmful UV rays.
With a wide range of self tan products available—from gradual tanners to instant mousses—it’s never been easier to find something that suits your skin type and schedule. But when exactly is the best time to self-tan?
Before a Big Event
One of the most common times people turn to self-tan is before a special occasion. Whether it’s a wedding, party, photo shoot, or beach holiday, a smooth tan can boost confidence and complete your look.
For best results, it’s ideal to apply your tan 1–2 days before the event. This allows the colour to fully develop and gives you time to correct any uneven spots if needed. Plus, the tone tends to look most natural after a day of wear, once it settles into the skin.
During the Colder Months
Winter might not be the first season that comes to mind for a tan, but self tanning can be a great mood booster during the colder, cloudier months. It gives your skin a healthy glow when the sun is scarce, and you’re bundled up in layers.
Many people find that a light bronze in winter helps them feel more refreshed and energized, especially when their natural skin tone might look paler than usual.
After Exfoliating
Timing your self tan after a good exfoliation is key. Exfoliating removes dead skin cells, creating a smoother canvas for an even application. This is especially important around rough areas like elbows, knees, and ankles.
Plan to exfoliate the day before or the morning of your tanning session for optimal results. This way, the self tan adheres better to your skin and lasts longer.
Before a Beach or Pool Holiday
While self tan won’t protect your skin from the sun (so sunscreen is still essential), applying it before a vacation can help you start your trip with a golden glow.
This is especially helpful if you’re heading to a warm destination after spending months indoors.
Just remember that chlorine and saltwater can cause your tan to fade faster, so using a gradual tan product to top up your colour during the trip can help maintain the look.
When You’re Pressed for Time
If your schedule is packed and there’s no room for long sunbathing sessions, self-tanning is your go-to. Many modern formulas are designed to work quickly, developing colour in as little as one hour.
This makes them perfect for people with busy lifestyles who still want to maintain a radiant look.
Express tans, in particular, are great for a quick fix before a night out or last-minute plans.
At Night for Convenience
Applying self-tan in the evening can be incredibly convenient. Most products develop over 6–8 hours, so applying it before bed lets it work overnight while you sleep.
You can wake up to a beautifully bronzed glow without having to interrupt your day. Just be sure to wear dark, loose-fitting clothes and use older sheets if you’re concerned about transfer.
After Skin Treatments
If you’ve recently had a facial, waxing, or another skincare treatment, it’s best to wait at least 24–48 hours before applying self-tan.
These treatments can make your skin more sensitive, and applying tanning products too soon may cause irritation or uneven results. Always check with your dermatologist or aesthetician if you’re unsure.
Before Wearing Lighter Clothing
As the seasons change and your wardrobe shifts to lighter, more skin-revealing outfits, a subtle self tan can help you feel more comfortable showing off your skin.
A bit of bronze can give your legs, arms, and shoulders a smooth, healthy tone. This makes spring and summer key times to start working a self tan routine into your week.
When You Need a Confidence Boost
Sometimes the best time to self tan is simply when you need a pick-me-up. A glowing complexion can lift your spirits, improve how clothes fit your mood, and help you feel more polished—even on casual days.
Whether it’s for a virtual meeting, a brunch date, or just lounging at home, a self tan can be part of your self-care ritual.
Conclusion
Knowing when to self-tan depends on your lifestyle, your skin’s needs, and your personal goals.
Whether you’re preparing for a special event, heading into the winter blues, or just looking to add a little colour to your week, self-tanning offers a flexible and safe way to glow year-round.
With a bit of planning and the right product choice, your skin can look radiant whenever you need it most.
