Best Cruelty Free Mascara Options: Your Guide to Ethical Beauty

If you’re on the hunt for the best cruelty free mascara that not only enhances your lashes but also aligns with your ethical values, you’re in the right spot!

Over the years, how beauty products have been made has changed drastically.

With animal testing being the norm in the past, it is now frowned upon, and customers seek out cruelty-free products.

Cruelty-free is exactly how it sounds. It involves the creation of products such as cosmetics without testing on or harming animals in any way.

Mascara is one of the primary cosmetics used daily by beauty buffs, and it’s essential to choose cruelty-free brands to ensure the safety of our furry friends and minimize any further damage.

Below, we will make it easy for you and highlight the best cruelty-free mascara options for you to choose from.

5 Best Cruelty-Free Mascaras: Exploring the Best Cruelty-Free Mascara Brands

Cruetly-free mascara is a cosmetic product that lengthens, darkens, and thickens the lashes. It is unique and loved by many because it is created without testing on any animals.

Animal testing in cosmetics dates back as far as we can remember, and historically, it was predominantly done in China.

The Chinese government used to require all cosmetics to be tested on animals, and it wasn’t until 2014 that they started to make changes.

While animal testing isn’t completely banned in China, there are various bans across the European Union, Canada, and other countries such as Australia.

States such as California, Hawaii, Illinois, Louisiana, and Maine have also passed laws to prevent the sale of animal-tested cosmetics.

If you wish to purchase cruelty-free mascara or other cosmetic products, there are specific certifications to look out for, like PETA: Beauty Without Bunnies, Leaping Bunny, and Choose Cruelty-Free (CCF).

These certifications display a brand’s commitment to cruelty-free practices.

Benefits of Cruelty-Free Mascara

There are various reasons why people choose cruelty-free mascara as their cosmetic of choice. Here are some of the main benefits:

Ethical considerations of animal testing

The most significant benefit of cruelty-free mascara is the fact the development of it doesn’t involve any animal testing.

This is highly ethical and helps provide customers with peace of mind that no furry friends were harmed.

Animal testing can involve painful and inhumane procedures on innocent animals.

No animals deserve to be subject to such cruel procedures, and the experiments are unnecessary.

By opting for cruelty-free mascara, you show your dedication to animal welfare and your ethical values.

Support for brands promoting cruelty-free beauty

When you are against animal cruelty, you want to support beauty brands whose values align with yours.

Therefore, you are doing just that when you shop for cruelty-free mascara.

By purchasing products from brands committed to animal welfare, you encourage others to do the same, which could lead to higher demand for these cosmetics.

Not only are you helping fix the problem of harming animals, but you are also supporting brands that work towards helping the environment.

This is because cruelty-free brands also tend to use eco-friendly practices.

High-quality ingredients and innovative formulations

Not only is buying and using cruelty-free mascara highly ethical, but you also receive high quality.

This is because the brands use ingredients known to work exceptionally well and use innovative formulations that put their mascaras at the top of the market, even competing against those that aren’t cruelty-free.

Since brands that create cruelty-free mascaras must find alternative ways to test whether the products are safe, they are working hard at technological advancements that bring you only the best results.

This includes smudge-proof, waterproof, and long-lasting formulas that make you not want to look elsewhere.

Top 5 Cruelty-Free Mascara Recommendations

Ready to find the best cruelty-free mascara for you? Check out our top five recommendations:

Too Faced Better Than Sex Mascara

Best Cruelty Free Mascara

Too Faced is a beloved brand worldwide, and this is mainly because they are entirely cruelty-free.

The cosmetic company is owned by Estee Lauder, which isn’t cruelty-free, but all Too Faced products don’t test on animals, and they don’t sell their products in regions where animal testing is required by law.

The Better Than Sex Mascara is one of the most coveted mascaras in the beauty world, so there is no surprise it is on this list.

Offering long-lasting definition, high levels of volume, and lashes so full they look fake, it is the ultimate product to make your eyes pop.

“Love this product, easy application, no gloopiness, creates volume look! This has become a repeat buy for me.” – Nicola, Lookfantasic

“The best mascara I’ve ever used. I’ve been repeat buying this for 18 months now. It both lengthens and widens/separates really well. No problems with smudging/transfer. When I changed to wearing it a lot of my friends and colleagues asked if I was wearing fake lashes it’s that good!” – Hannah, Lookfantastic

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Better Than Sex Volumizing & Lengthening Mascara

ILIA Beauty Limitless Lash Mascara

Best Cruelty Free Mascara

ILIA Beauty is a transparent cosmetics brand that is open and honest with all of its customers.

It has made it perfectly clear that it does not test on animals, as they are Leaping Bunny certified and do not stock their products in countries where animal testing is allowed.

They maintain these views and will not be changing anytime soon.

The Limitless Lash Mascara is an award-winning cosmetic that cares about the environment while enhancing your lashes.

It is completely buildable, so you can reach your desired look without worrying about flakes.

It’s gentle for sensitive eyes and can be easily removed with water.

“Perfect lashes every time. The two sided brush is so functional. Apply one layer for everyday or more for higher impact. Doesn’t flake. Washes off so easily so you don’t rub your lashes off. I’ve been using for years!” – Cate A., ILIA

“I can’t say enough good things about this mascara. As someone with naturally blonde lashes and brows, it can be difficult to find a mascara that will fully darken and lengthen the lashes without making them too thick or clumpy, however this mascara adds beautiful length without the clumps. Definitely recommend! 👍🏻” – Amanda P., ILIA

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Limitless Lash Lengthening Clean Mascara

Eyeko Lash Alert Mascara

Best Cruelty Free Mascara

Eyeko is a London-based cosmetics brand that has been around since 1999.

It cares about the world we live in, using recycled materials and other eco-friendly practices.

On top of all that, all Eyeko beauty products are cruelty-free and don’t test on animals.

Lash Alert Mascara is one of Eyeko’s best-selling products, and there is a reason for that.

The nourishing formula adds enough volume to your lashes to make them stand out from a mile away.

Designed to lift the lash from the root, you are left with an impressive curl that lasts all night long.

“Great mascara, easy to build lashes quickly to give volume. It does not budge either when it’s on your lashes, therefore I don’t find I get any smudge throughout the day. Love this, best mascara I’ve used!” – Roxy, Lookfantastic

“Love this mascara, I have sensitive eyes with short eye lashes, so like a mascara that I can build up that doesn’t irritate. This is really great, lasts all day, easy to apply, i like the brush, no irritation, builds up for a dramatic look, easy to take off. All round just brilliant, a new favourite.” – SJ, Lookfantastic

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Lash Alert Mascara

Tarte Lights, Camera, Lashes

Best Cruelty Free Mascara

While Tarte is owned by the parent company Kose that is not cruelty-free, the brand itself does not test on animals, nor does it work with suppliers that do.

They also refuse to sell their products where animal testing is required by law, such as in China.

If you want to look like a movie star, then Lights, Camera, Lashes is here to do the job.

This 4-in-1 mascara completely transforms your look, enhancing the volume of your lashes by 330% and adding a thickness you won’t be able to find anywhere else.

And on top of it all? It lengthens, curls, and conditions your lashes.

“I’ve tried many different mascaras. I don’t wear much makeup but having a great mascara is a must for me. It is my favorite everyday makeup to go. My lashes always look long and ready for a photo op.” – Brittney G., Amazon

“Easy to apply! Needs about two coats and looks stunning. Does clump a bit, but just mix it up a bit and it will be worth your while. I love that you can actually see my lashes from across the room now. I never spend a lot of money on mascara, but this one is worth it. This will be the only mascara I will be using from now on.” – Morne H., Amazon

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Lights, Camera, Lashes™ 4-in-1 Mascara

Urban Decay Perversion Mascara

Best Cruelty Free Mascara

Urban Decay is a brand you can be proud of using. This is because the products are 100% cruelty-free, and they have never been tested on animals, even when the brand first launched.

To top things off, all of the products are entirely vegan, meaning they are made using zero animal-derived ingredients.

If you’re ready for bigger and bolder lashes, then the Perversion mascara will not disappoint you.

It uses the ultimate lengthening and volumizing formula with a thoroughly developed brush, which helps you build your lashes.

You’re left with a beautiful finish with a thicker effect and zero clumps.

“This is my very favourite mascara!! 💗 It give you thick lashes and long lashes. I’ve tried every mascara in the land but this one always remains my favourite.” – Angel 101, Lookfantastic

“This is my favourite. No flaking, super black and dramatic. Doesn’t clog up your lashes. Easily removed. Smudges a little for me but I’m quite oily, tired and have long lashes (what a combo!) so I think it’s just me. This mascara is still worth it though.” – Charlotte, Lookfantastic

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Urban Decay Perversion Mascara

How to Choose the Right Cruelty-Free Mascara

Everyone is different, which means that not every cruelty-free mascara is going to be perfect for you.

Therefore, there are a few considerations you may want to take into account before making a purchase.

Personal preference

What do you want out of a mascara?

Do you want length, volume, or a soothing formula? Figure out your personal preferences before choosing a product.

Ingredient awareness

Cruelty-free doesn’t mean that the product is vegan or paraben-free. You should look out for what’s included in the mascara and if you agree with it, and whether you are allergic to any ingredients too.

Price range

Some cruelty-free mascaras cost more than others, but that doesn’t always mean the quality is better.

Do you research on products in your price range, and which one best fits your budget and needs.


Depending on the brand and the region in which you live, some cruelty-free mascaras might be harder for you to get your hands on.

Ensure you’re opting for a product that is easily accessible to you.

Tips for Applying Cruelty-Free Mascara Effectively

Applying cruelty-free mascara doesn’t have to be difficult as long as you follow these tips:

  • Ensure your lashes are clean and curled before applying cruelty-free mascara.
  • Before applying, wipe off any excess mascara from the wand onto a tissue.
  • Start at the base of your lashes, wiggle it a bit, and move the wand upwards.
  • Gradually layer your lashes depending on how much volume and length you want.
  • Use a clean disposable wand to comb through your lashes after applying mascara to avoid clumping.
  • Use a gentle makeup remover and gently wipe away the mascara to remove it.

Frequently Asked Questions about Cruelty-Free Mascara

Is cruelty-free mascara also vegan?

No, just because a mascara is cruelty-free, it doesn’t mean it is vegan. If you want a vegan product, ensure you check the ingredients first.

Can cruelty-free mascara be long-lasting?

Of course! The best cruelty-free mascaras use the latest methods and technology to ensure long-lasting results.

Are there waterproof options among cruelty-free mascaras?

Yes, you can easily find waterproof cruelty-free mascaras that are of a high quality.

How can I support the cruelty-free movement through purchasing decisions?

You can support the cruelty-free movement by looking for the right certifications, reading labels, researching brands, and sharing your knowledge with friends and family.


Not only is cruelty-free mascara often of the highest quality and long-lasting, but it protects the welfare of the world’s animals.

When you choose to shop for cruelty-free cosmetics, you are making informed and ethical beauty choices that will affect the animal population now and in the future.

The more people shop for these types of products, the stronger the demand and the higher the availability.

Continue to shop cruelty-free to stop animal testing for good!

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Julie Higgins
Julie is a Staff Writer at She has been working in publishing houses before joining the editorial team at momooze. Julie's love and passion are topics around beauty, lifestyle, hair and nails.