Potential customers are already looking for businesses like yours on Facebook, and a smart marketing strategy using the social media platform is the way to viably connect with them.
Before we delve into why marketing via Facebook is a necessity in 2024 and beyond, allow us to share some vital statistics with you that may just raise a few unsuspecting eyebrows.
• A staggering 2.93 billion daily active users take advantage of Facebook, allowing the platform to stand tall as the world’s most dominant social media outlet.
• The platform serves as the primary hub for researching brands for 54.9-percent of Facebook users; in fact, a remarkable 66-percent of all Facebook users routinely explore local business pages once each week, at the minimum.
• Benefits of Facebook for marketing include, but are certainly not limited to, improving conversion rate by an average of 9.21-percent, incorporating ecommerce directly on the platform and utilizing Facebook analytics for precise audience targeting.
At its core, marketing with Facebook refers to the strategic promotion of a business or brand using the platform, and it is capable of enhancing brand recognition, expanding an online audience, capturing potential leads and boosting sales of services or products.
Tactics Used by a Facebook Advertising Agency for Business Clients May Include:
- Organic vide, photo or text content
- Facebook Stories and Reels
- Facebook ads
- Paid or “boosted” video, photo or text content
- Facebook Groups
- Giveaways and contests
- Influencer marketing campaigns
- Facebook Messenger chatbots or auto-responders
- Facebook Live video streams
- Facebook Shops
In setting up Facebook for business, there are a myriad of advanced techniques and paid services that can be incorporated into a Facebook business strategy – but before you get there, it’s important to have a Facebook page for your brand.
Looking to really take things to the next level from there? Get your account verified and set up a Meta ad account.
Before We Go Too Deep Into the Weeds, Let’s Take This a Step at a Time
Social media platforms may come and go – or, as we say in the business, rise and fall – but Facebook remains a powerful staging ground for building a strong brand presence, having become the favorite social platform of users aged 25 to 34 who boast a high average disposable income.
Into this foray has come survey data, including a 2023 Q4 Pulse Survey we analyzed that revealed Facebook remains the top platform where most consumers intend to post and share content, followed by Instagram and TikTok.
You know what this makes Facebook? One of the most compelling ways to enhance a brand identity and extend a shared voice.
Okay, so let’s summarize what we’ve learned so far. Marketing through Facebook can be described as the act of promoting a business or brand and its services/products through a Facebook business page.
By way of full optimization, these business pages allow brands to create a duplicate website of sorts, wherein products and services can be sold directly to a target audience.
Facebook’s ad platform enables you to go beyond organic promotion, crafting paid posts in a plethora of post types (links, videos, carousels, photos, et al) for the purpose of maximizing engagement.
The bottom line here? Facebook can be used to support the full customer experience through a well-planned strategy – from awareness to purchase and even loyalty.
The Reasons to Use Facebook for Marketing
If you haven’t figured it out by now, there are a number of good reasons to use Facebook in your social media marketing strategy, from enhancing brand awareness and increasing customer engagement to reaching new audiences.
With the potential for significant “brand amplification” and return on investment, Facebook sees over 65-percent of U.S. social commerce buyers using it regularly.
If you’re still not convinced, the following represent the top five reasons marketing through Facebook should be on your radar when planning your marketing strategy.
Improve Brand Visibility
A sizeable number visit Facebook for customer service, entertainment and to follow brands, even though 71-percent of users are primarily on the platform to keep up with family and friends.
Create More Engaging Content
With Facebook supporting content in four formats – collections, carousel, video and images – you have four ways to use captivating visuals to engage prospective customers.
Appeal to the Target Audience
Facebook ads boast sophisticated tools for market segmentation including geographic, demographic, behavioral, income, lifestyle, interests and more, allowing analytics to provide a wealth of data about your performance and audience preferences.
This can be used to tailor content to meet audience wants and needs, increasing engagement and bolstering the brand experience.
Incorporate Ecommerce Directly
Online stores can be created directly with Facebook and can be made visible on Instagram to reach a wider audience.
Easily Measure Results
Facebook offers metrics on page views, shares, comments, likes and other key performance indicators (KPIs), while each customer’s journey can be tracked to your page to uncover what strategies are working the best.
To put a marketing plan into action using Facebook, you’ll first need a business page and Facebook ad account, both of which can be prepared by a Facebook ads Perth marketing agency.
