If you have plans to start your own business or you have already launched one, creating a good marketing and promotional strategy is a must.
We have wrapped for your 3 ways to creatively promote your side hustle that will help you to get more visible and recognizable in today’s ever-changing marketplace.
Business Cards
Nowadays, a business card is an important tool for establishing business contacts, which performs informational and image-building functions.
You can turn to a professional designer who will help you create a perfect business card, but it is not at all a problem to make it yourself by using online services or downloadable programs.
You will find many templates to use as a basis while being inspired by a vast number of examples available online.
Choose the style and size you want and send it to your print shop or even print them out on your home printing device.
It should come as no surprise that the then big fishes preferred their business cards to be vibrant and bright, oversaturated with pertinent to modern gold hex code-vista create and similar vivid color palettes.
The design of business cards is becoming more and more quirky. You can use an unlimited number of colors, various pictorial elements, and even QR codes linked to your website or social media pages.
Be aware of modern trends like irregular shapes, designs printed on plastic, wood, or metal, cards that can serve as useful items, such as keychains, etc.
In addition, digital business cards are beginning to gain popularity.
This concept includes pages in social networks (LinkedIn, Instagram, or Facebook), shareable virtual versions of cards, or programs and applications for easy and quick exchange of information.
For instance, you can send a file by email or any other messenger, or you just need to touch each other’s devices. It can be both ordinary smartphones and special gadgets linked to the website.
Social Networks
How to choose the best social networks for our business? This is one of the most frequently asked questions after you have already followed your dream and started a business. Now that all the administrative, slow and exhausting procedures are over, it’s time to get down to business with your new brand and its mission. It’s Time To Tell The World About Your Business!
Social media has completely changed the entire marketing and advertising industry. Therefore, if you have decided to take the leap and invest in promoting them, you have made a good choice. Social media is one of the cheapest forms of marketing while allowing businesses to grow more and more each day. in which of the many will you invest? After all, you can’t be active enough in every one of them, so it’s good to focus on 2-3 where your business will fit and grow best.
Social media now allows you to have direct access to your target audience and engage in meaningful interactions, leaving a mark in people’s minds about your product. Here is the list of social networks to choose from:
- Facebook and Facebook messenger
- Youtube
- Yelp
- Tik Tok
- Google Plus
Launch a Website
If you want to be competitive in today’s ever-changing marketplace, having a functional and good-looking website is another great way to promote your business.
Remember to include these essential features on your site:
- Contacts
It’s one of the most important things people look for on a website. They will feel more confident about ordering something if they know they can contact someone in case they have a question or a problem arises. Few people would buy anything from a site that didn’t have any contact information.
- Chat/Instant Messaging App
Chat platforms have been very popular lately. They allow customers who prefer to avoid talking on the phone to contact a company in a simple and convenient way that does not require constant attention.
Many site owners decide to use Facebook Messenger because this option is free and familiar to people all over the world. If you don’t want to use the Facebook app, however, you can find a large number of free alternatives.
- SSL certificate
Most sites nowadays use an SSL certificate. Information that is exchanged between these sites and their visitors is encrypted and no one can gain unauthorized access to it.
This includes login details, credit card numbers and so on. This is possible because several companies are offering free certificates, forcing paid certificate issuers to lower their prices significantly.
As a result, it’s easy and cheap to get an SSL certificate these days.
- Customer reviews
One of the first things people look for when shopping online is what other customers have to say about a product or service.
That’s why you should have a page or special section on your site where you can share the opinions of current customers about the services or products you offer.
You can ask your customers for feedback and, with their permission, share their opinions on the site.
If you also add their website or company name, you’ll show that they’re real people.
- Custom About Us Page
If a potential customer gets through on your site, they will expect to learn more about your company and understand why they should choose you to purchase a product or service over a competitor.
That’s why it’s important to have a well-structured and informative “About Us” page where customers can read more about you and your company.
