Are you starting a blogging business soon? Wait! Before you begin, there are six things that you absolutely have to know to avoid – otherwise, you could end up wasting your time!
Take a few minutes and read this post, and it will save you a lot of hours in the future. Blogging is all about knowing what not to do so that you get the basics right.
When you are able to successfully avoid the common pitfalls of starting a blog company, you have a much higher chance of lasting longer than your first year. In this article digital experts from mobile app development company JatApp break down the most common blogging mistakes, you should avoid in order to succeed.
1. The Rampant Overshare
It can be tempting to use your business blog as a personal diary, but whatever you do – keep your business grievances out of your strategy. Never publish anything negative about anyone, or complain, gripe, and rant about customers, readers, or other companies.
You need to nip this one in the bud before starting a blogging business. During your planning process – plan to keep trouble out of your blog posts.
2. Not Planning Your Content At All
Blog content should be planned and at least a portion of it created a week in advance so that edits, additions, or checks can be made. This will improve the quality of your blog posts and give you time to find unique ‘extras’ that make your posts special.
Do not think for a second that starting a blogging business is not going to require any planning. Blogging will take up a tenth of your time, the rest should be a strategy.
3. Being Completely Isolated on Your Blog
Blogs function best when there is an exchange of information – so invite other bloggers to guest post on your blog, and share posts with them on their blogs. You don’t want to only have posts from your team there – it’s too one-sided.
Diversify the voices on your blog by sourcing original content from other bloggers.
4. Being a Bossy, Know-It-All Type
Launching your first blog is a lot of fun, but millions of people do it every day. It does not make you some kind of guru on all things blogging, and it does not automatically make you the biggest expert in your area. Always maintain a humble attitude in your posts.
There will come a time when readers point out that you are wrong about something. Accept it, apologize and move on – you don’t know everything there is to know in the world!
5. Thinking Images Are Just Extras
A big part of successful blogging is knowing how to work with images and visual content. Make sure that when starting a blogging business you have an image strategy as well!
6. Dumping SEO Because of Bad Online Information
There are dozens of blogs that advise new bloggers to ‘forget about SEO’ because it will happen naturally. If you have 5 years to build a nice blog then great! For faster results, however, SEO and keywords are still insanely important so don’t leave them out.
If you can avoid these six common mistakes, then you have a real shot at putting together a great blogging business. Establishing a blog that makes money is not easy, and it will take you at least a full year to get it off the ground. Plan for that early on, and nothing will hold you back. Starting a blogging business takes planning, time, and dedication. Prepare for that.